An Indian BPO wanted to enhance their marketing initiatives to achieve intended outcomes .Content was the key

The company was seeking to enhance their marketing  initiatives by creating a robust digital presence with two  clearly defined outcomes. The first was to develop  standardization in the tonality of their marketing messages  and collaterals, and the second was to create a hierarchy on  the company website to provide easy access to the service  and…

Revamping the content for a major IT education company

Widening their existing portfolio,  An IT education company sought to  establish and build awareness on  thought leadership, research and marketing materials available across the group, thereby increasing new business prospects Challenge Their website was failing to deliver in the key areas  of user experience and quality content, resulting in lost  opportunities. Plan Trivone’s experienced writers…

Content marketing for an American IT giant

More growth campaign. An American IT giant required a rigorous  content marketing program  to enable stronger  engagement with Small and  Medium Enterprises (SMEs) Strategy: To create an effective mix of digital strategy and  offline engagement for small businesses, to increase the  reach of the company’s products and services Microsite for the campaign: Design, Content, Promotion…