An Asian IT company has built its reputation as pioneers in onshore agile  development. They wanted to raise awareness about their values, products and  services through quality content and leverage them for their enterprise clients.


A planning session was held with Trivone and the company’s marketing teams to determine the scope of the available  data, to decide on an appropriate format and structure for  the communication, and agree the complementary content  that would help to bring the key messages to life.

A mix of video and print content was developed providing  timely analysis of the challenges facing the company’s technology  clients’ businesses and the initiatives in place to address  them.


The videos were cost-effective and  complemented the critical thinking and subject  matter expertise that the rest of the digital  content showcased. Thus, it provided another  opportunity for the sales team to engage in  dialogue with their target market, which was their  ultimate objective.