An Asian IT company has built its reputation as pioneers in onshore agile development. They wanted to raise awareness about their values, products and services through quality content and leverage them for their enterprise clients.
Plan
A planning session was held with Trivone and the company’s marketing teams to determine the scope of the available data, to decide on an appropriate format and structure for the communication, and agree the complementary content that would help to bring the key messages to life.
A mix of video and print content was developed providing timely analysis of the challenges facing the company’s technology clients’ businesses and the initiatives in place to address them.
Impact
The videos were cost-effective and complemented the critical thinking and subject matter expertise that the rest of the digital content showcased. Thus, it provided another opportunity for the sales team to engage in dialogue with their target market, which was their ultimate objective.