More growth campaign.
An American IT giant required a rigorous content marketing program to enable stronger engagement with Small and Medium Enterprises (SMEs)
To create an effective mix of digital strategy and offline engagement for small businesses, to increase the reach of the company’s products and services
- Microsite for the campaign: Design, Content, Promotion
- Created a LinkedIn campaign to seed multi-thread conversations in communities and sub-communities and enroll for the offline event.
- Promotion on Trivone’s Media Assets to maximize awareness and accelerate reach
- Offline Event: Identified, curated and executed a pan- India event across 13 cities to meet the TG in the SME sector
Post-event Database Management and Communication
with the key-decision makers for lead-gen
- A rich mix of videos, panel discussions and quality content sustained digital content strategy, helped drive traffic and build awareness.
- The event coverage videos were used to engage audience on “More Growth” community
- lead to an organic rise in enquirers and
- 15000+ enquirers raised