More growth campaign.

An American IT giant required a rigorous  content marketing program  to enable stronger  engagement with Small and  Medium Enterprises (SMEs)


To create an effective mix of digital strategy and  offline engagement for small businesses, to increase the  reach of the company’s products and services

  • Microsite for the campaign: Design, Content, Promotion
  • Created a LinkedIn campaign to seed multi-thread  conversations in communities and sub-communities  and enroll for the offline event.
  • Promotion on Trivone’s Media Assets to maximize  awareness and accelerate reach
  • Offline Event: Identified, curated and executed a pan-  India event across 13 cities to meet the TG in the SME  sector

Post-event Database Management and Communication

with the key-decision makers for lead-gen


  • A rich mix of videos, panel discussions and  quality content sustained digital content  strategy, helped drive traffic and build  awareness.
  • The event coverage videos were used to  engage audience on “More Growth”  community
  • lead to an organic rise in enquirers and


  • 15000+ enquirers raised