More growth campaign.

An american IT giant required a rigorous  Content Marketing program  to enable stronger  engagement with Small and  Medium Enterprises (SMEs)

Strategy:

To create an effective mix of digital strategy and  offline engagement for small businesses, to increase the  reach of the company’s products and services

  • Microsite for the campaign: Design, Content, Promotion
  • Created a LinkedIn campaign to seed multi-thread  conversations in communities and sub-communities  and enroll for the offline event.
  • Promotion on Trivone’s Media Assets to maximize  awareness and accelerate reach
  • Offline Event: Identified, curated and executed a pan-  India event across 13 cities to meet the TG in the SME  sector

Post-event Database Management and Communication

with the key-decision makers for lead-gen

Impact

  • A rich mix of videos, panel discussions and  quality content sustained digital content  strategy, helped drive traffic and build  awareness.
  • The event coverage videos were used to  engage audience on “More Growth”  community
  • lead to an organic rise in enquirers and

    conversions

  • 15000+ enquirers raised