Widening their existing portfolio, An IT education company sought to establish and build awareness on thought leadership, research and marketing materials available across the group, thereby increasing new business prospects
Their website was failing to deliver in the key areas of user experience and quality content, resulting in lost opportunities.
- Trivone’s experienced writers and editors worked with the IT education company to shape the research, gather insights through a series of discussions, curate supporting material, and deliver it back as compelling content
- A dedicated content resource was commissioned at head office to deliver content requirements
- The content was further broken down into manageable, small nuggets of information that help to draw in the reader and encourage action – this was achieved using effective info graphics, case studies, blogs, survey reports, brochures, data sheets, EDMs, newsletters, etc