The company was seeking to enhance their marketing initiatives by creating a robust digital presence with two clearly defined outcomes. The first was to develop standardization in the tonality of their marketing messages and collaterals, and the second was to create a hierarchy on the company website to provide easy access to the service and solution portfolio of the enterprise.
Content teams in Bangalore and Mumbai collaborated & worked closely with the client SBU’s to enhance company’s digital assets without any major overhaul. This was then pushed through company’s and influencer social handles.
Impact
An immediate impact of the project was the ease of access for the sales team when they visited prospects. The streamlined website served as an adequate follow-up to the sales call by providing prospects with inputs about the client’s expertise and solutions that aided business