Having worked with UX teams, I’ve been amazed that UX people don’t seem to think content writing is important. Although Content and UX have similar goals, there is always conflict when is comes to execution. The goal of UX design is to make the user reacah content quickly and effectively whereas the goal of content…
Today’s audience can spot inauthenticity a mile away. Content Marketing is about adding value to consumers, not advertising to them. Do that. ~ Allie Klien Modern CMOs know that growth and fragmentation of digital marketing is creating new juncture to reach the target audience across different demographics, locations, devices etc. However, the same trends are…
It is easy for people today to find information on internet. But do we know what makes it difficult for them to find out what is relevant? In the busy lives people are looking for information that is relevant and makes their work easy & quick. To make it simple, one crucial part that needs…