Today’s audience can spot inauthenticity a mile away. Content Marketing is about adding value to consumers, not advertising to them. Do that. ~ Allie Klien Modern CMOs know that growth and fragmentation of digital marketing is creating new juncture to reach the target audience across different demographics, locations, devices etc. However, the same trends are…
Now, that is settled, you have two worlds in the supply side – the industrial (read the old world) and the Digital (the new order). The narrative always distinguishes the one from the other, Digital economy, with all its net-based trappings is sharply differentiated from the old economy – the manufacturers, the small industries and…
It is easy for people today to find information on internet. But do we know what makes it difficult for them to find out what is relevant? In the busy lives people are looking for information that is relevant and makes their work easy & quick. To make it simple, one crucial part that needs…