Leslie D’Monte, Publishing Director and L Subramanyan, Founder & CEO of Trivone analyse the week’s most important Enterprise Tech news that affect India.

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Integrating Content and Digital Marketing for Maximum ROI in 2025

While quality content informs, entertains, and inspires, it needs the right digital strategy to reach the audiences that matter most. When content and digital marketing unite, businesses don’t just attract attention: they build trust, drive conversions, and maximise their return on investment (ROI). 1) Modern audiences crave relevance and authenticity. Content marketing nurtures this by…

Two 3D illustrated business professionals discussing marketing data in front of graphs and charts, with the title “Top 5 B2B Digital Marketing Trends” on a blue gradient background.

Top 5 B2B Digital Marketing Trends

The world of B2B marketing is evolving fast – what worked yesterday may already be outdated today. As we step into 2025, businesses are reevaluating their strategies for engaging with buyers, with digital transformation at the forefront. From smarter personalization to tighter privacy rules, the rules of the game are shifting. To stay competitive, B2B…

Whatsapp communication failure, Phishing Nidhi Razdan and more.

Whatsapp communication failure, Phishing Nidhi Razdan and more.

This week, we discussed the ongoing WhatsApp privacy issue for businesses; the Indian IT industry’s good health report on the back of a falling rupee and increasing digital thrust; the increasing sophistication of phishing tools as the high-profile Indian journalist Nidhi Razdan’s case demonstrated; and the nifty tools and futuristic toys displayed at the all-digital CES 2021, which included rollable phones, OLEDs for smaller screens and smart beds.

Making sense of Tech disruptions - Trump Ban, WhatsApp data sharing, Bitcoin & more

Making sense of Tech disruptions – Trump Ban, WhatsApp data sharing, Bitcoin & more.

This week was a very eventful one. Along with Jayanth Kolla, Founder & Principal Analyst of Convergence Catalyst, we discussed developments including Alphabhet (Google’s parent) employees forming a union; Twitter, Facebook ousting the sitting US President from their respective social media platforms; the implications of Facebook now being able to use WhatsApp data — What…

Looking Back; Looking Ahead

Looking Back; Looking Ahead

Since it was the first episode of this year, we focused more on Looking Back at 2020 and Looking Ahead at 2021 rather than just the week’s development in the technology sector. We were joined by Kashyap Kompella, Founder and Chief Analyst of consultancy firm RPA2AI, who shared his insights on the bias in AI,…