Adobe’s Acquisition of SEMrush: What the Landmark Deal Means for SEO, GEO, and the Future of AI-Driven Marketing
Adobe has announced a definitive agreement to acquire SEMrush, one of the world’s leading SEO and brand-visibility intelligence platforms, in an all-cash transaction valued at approximately $1.9 billion. The deal prices SEMrush at $12 per share, representing a 77.5% premium over its prior market value — a clear indication of Adobe’s confidence in the rising…