Binay Gupta

Chief Operating Officer


An electrical-turned-software engineer, Binay has conceptualised and executed end-to-end editorial content projects for some of the most prestigious media brands across the US, Europe, Middle East and Asia. He joined the media industry in 2006, and since 2012, has focused on B2B content marketing. In his spare time, Binay likes to cook, watch football and go for long walks.


Binay has worked with major media companies such as the Dow Jones Media Group, the San Francisco Chronicle, and the South China Morning Post. A B2B content marketing expert, he has worked with enterprise IT services, and product companies, as well as some of the Big 5 consultancies, to build mindshare through creation and distribution of compelling buyer journey-driven thought leadership content and marketing collaterals.