Tag Archives: success stories

Social Media Marketing : A Ticket To Success

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- Aman Sohi, Manager Content, Trivone Digital

“Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage”, Amy Jo Martin 

Whenever we show interest in connecting with our friends, family or business associates, platforms like facebook, twitter and Linkedin comes to our mind. Over the years, science and technology has grown at a rapid speed, giving way to spellbound inventions. We have always been bamboozled with the presence and use of such inventions. Internet has by far proved itself to be one of the most profitable medium, enabling its users to multitask. Now we can easily socialize with our peers and groups with the help of internet. Social media portals such as facbook, twitter and linkedin enables us to pontificate our thoughts on any trending issue or a general debate. 

If we talk about businesses and brands, advertising has always been an urgent need to gain profit and popularity. Other than some obsolete methods of advertising, businesses use social media platforms in full swing in order to reach their investors and audience. Being active on such platforms gives plethora of options for the brand to explore. 

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There are few factors, which influence business leaders to use social media. It includes:
- Education, especially with regards to social media and the online world.
- Relationships, both with customers and people.
- Motivation 
- Leadership 
- Technology 

Today, presence on social media portals has become essential for every small, medium or large businesses. It’s like blowing your own trumpet, but in a logically appropriate way. Stronger the presence, higher becomes the chances of reaching maximum target audience. If your update has been shared, that’s even better, you seal the chance of engaging a larger group of audience. One of the advantages of making use of the social media marketing is that it bridges the lacuna, which is sometimes created between customers and brands. 

Blending of infographics with good amount of content also increases the chances for brands to reach a wider audience. But the bottom line remains, it is only possible with the use of social media marketing.

Digital Transformation A New Era

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- Mansi Priya, Marketing, Trivone Digital

In the race of technology worldwide, economies are growing at a fast rate. To stay in the competition, one important thing to keep in mind is Digital Transformation. The world is getting increasingly digital everyday in all the aspects of society. It affects both individual businesses and segments of society such as government, medicine, communication etc. But do we know exactly what is this transformation all about? 

According to a market research report by MarketsandMarkets, the global digital transformation market is expected to grow from $150.7 billion to $369.2 billion, at a Compound Annual Growth Rate (CAGR) of 19.6%. Big giants such as Microsoft, Google, IBM, Apple, Oracle etc. have become the major vendors for the Digital Transformation market. It has become the primary objective of every organisation to know that how is the digital transformation happening in their industry and its effects on their business. 

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Companies vary in their digital maturity, and the ones who are more mature outperform the ones who are not. The leading digital changes require the leadership teams to have a vision of transforming their company to the digital world.

"What we find with digital transformation work is that it’s not really a technology problem, it’s a leadership problem" – George Westerman, Research Scientist, MIT’s initiative on Digital Economy

The initial step for any organisation is to evaluate key characteristics of their business that should go digital instead of manual. An example of such a scenario could be outdated technology. Revamp it, make your current workforce undergo innovation workshops to enable them brainstorm and collaborate with leaders to identify opportunities for digital transformation.

Redesigning a website every few years will not help to compete in digital economy. Organisations need to make more fundamental changes. Digital has raised customer expectations, the speeds of work has increased, patience levels of people have dropped and the list is endless. So it has become essential for organisations to incorporate the necessary changes. 

Tomorrow’s people will have immediate access to much more information as compared with today. Digital enterprises should be able to deliver their services to customers, using their preferred mode of access. The organisations should leverage social, mobile, analytics and cloud as their enabling technologies. Making use of these upcoming new tools to enhance the business process, organisations transform their business models. 

By transforming the business practises to digital organisations can work and perform better. They save alot of cost, time and gain customer satisfaction more than before. Digital transformation has validated to impact the bottom line and stimulates productivity. Businesses that incorporate digital transformation, according to Gartner, will be able to find opportunities and work in seconds. Some of great successes in digital transformation are Nespresso, Marriott, T-Mobile USA. Organisations who invest in new technologies, people and processes, gain great outcomes which include greater profits and market share as well as talent and better brand loyalty by their customers. 

A recently conducted survey by Altimeter group, a specialist research company based in California, stated increased customer engagement, improved customer satisfaction, higher digital traffic, increased lead generation and greater conversion as the top benefits of digital transformation of a business.

So if you are still thinking about whether to make your business process digital, gear up and embrace yourself, because the world is at a very fast pace. Increase your pace to stay in the competition.

Keep Audience Glued To Your Website

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- Mansi Priya, Marketing, Trivone Digital

The primary aim of every website is to generate traffic, but business owners should ensure that their digital campaigns generate traffic for a specific target audience. The right audience stays at the website and will lead to conversion. It is important for a website to retain the traffic and the audience revisit the site. 
 

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To keep your audience stick your website and make them revisit is a primate. Lets talk about some tips which can help you make your audience stick to your website

#1 Right Audience
The first and foremost thing to be taken care of is the right audience. The website should appeal to the correct audience and do not misguide the audience using irrelevant data or inappropriate design. The positioning of the website should be done correctly keeping in mind the emotional and pyschological requirements of the audience. For example, a B2B company website should not be similar to a website of an FMCG product. So catering to the right audience is critical to make them stay on your website.

#2 Design
The first thing that leaves impact on the visitor is the design of the website. Good use of graphics and attractive designing should be done. The visitor should not feel bore about the website nor should it be that the design is over the top. It is important to make the website attractive, and interesting. The design should convey the right message and postion the website appropriately.

#3 Content
The website should display clear and understandable content. It should connect with the audience and live up to the landing page promise. Good headlines should be used to make the audience stick to the website and read the content. Depending on the audience a relevant style of writing should be used and make the visitor glued to your story.

#4 Navigation Structure
When a visitor gets to a website and have no idea how to find what he is looking for, then the structure is poorly executed. The structure of the website should be clear and easy for the audience to reach the right service or the right story in not more than 3 steps. The structure should not confuse the audience leading them to the wrong story or service. The content should be organised in a way that goals of the website are met by integrating user needs, business needs and content categorisation.

#5 Interactive & Engaging
When you attract traffic to your website you should be immediately able to engage them. There should be relevant content on website to keep them engaged. The website should have videos and testimonials to connect with them. The website should be interactive and have a two way communication such as maintaining a comments and feedback column. As you engage your visitors you  build trust, which leads to conversion. 

#6 Technically Sound
The website should be technically simple but not as simple as to hack. Every component of the website should work quickly and correctly. If the website has broken components, it leave the visitor frustrated. The plugins should work properly and shouuld be optimised appropriately with right keywords.

#7 Call to Action
A call to action is imperative that leads the reader to decide. This final step is absolutely crucial because once you have hooked your audience to your product/ brand/ service they should know the steps to take order to obtain it. This is the stage when you convert your lead into conversion through your website. See how various websites has done it well http://www.wordstream.com/blog/ws/2014/10/20/call-to-action-examples

So we analysed some quick tricks to keep the traffic stick to your website. Hope this helps you in maintaining your traffic as well as successfully increasing it.

Content is not King! It is the Emperor who is not wearing Clothes.

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- L Subramanyan, CEO Trivone

I am quite tired of this cliché. I mean, everybody I meet tells me that Content is the next best thing after sliced bread, but the minute you scratch the surface, you figure out that either they are mouthing inanities that they clearly don't understand, or worse, don't even care. The only analogy that I can think of is a Delhiite who has got used to mouthing “we respect our women”. Touche.

Think about it. You have reams of content sitting inside a company and the best that they can do is put up a really bland and anti-septic case study on their website, which is updated once a week. Stretch it and they will produce an even more bland video, with their CEO or their customer(s) sitting across the table in a  black suit and saying:

“we are very excited with this blah blah technology and are confidant that this is going to have a transformative impact on the industry”; or

“we are excited to work with Subu and Co (insert your company name here) and are confidant that this association will lead to a win-win situation for both the companies;

Or words to that effect.

There are stories out there. Engaging stories, stories about people, stories about their lives getting changed, stories about how a company has deeply impacted finite sections of people, why, even societies. Stories that do not need to hide behind the mumbo-jumbo of officialese or technical claptrap.

More importantly, stories that you would want to read or watch and share and think about.

People like to read about people, period.

Why do companies fight shy of humanizing their stories? Why do they believe that hiding behind the technology screen is going to get them readers? Why do they think that their customer is one big entity, staffed and run by automatons, devoid of any human emotions? Beats me.

The customer who is sitting across the table, albeit in a black suit, is still a human being. (S)he has emotions, feels anger, happiness, frustration, has a home… and while (s)he may be a taking a  decision based on purely logical and rational basis, there is no harm in doing it with a chuckle.

You have customers to sell to. You have great products, provide great services, have a world class process to back it up… problem is your competitor also has exactly the same. The chuckle can sometimes be the difference between the two of you.

The first thing you do to that is to throw out the black book. Discover stories within your company. Discover the kind of stuff you have done for your customer(s). Go beyond the obvious. Discover the difference you, your company, your product have made to your customer’s customers lives. If you haven’t made any difference, you have a bigger problem.

Write them down. Capture them on camera. Tell a story. A 2 page case study can be told in 3 minutes on video and will be far easier to consume. Viral your videos socially. You will hear a lot more chuckles and more smiling faces when you meet your prospects next time.

You have a treasure trove inside your own organization to go out and market with in terms of these stories.

Now go and drape the damn emperor!