Tag Archives: Social Media campaign

Planning Your Social Media Strategy

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- Mansi Priya, Marketing, Trivone Content

Does your business have a website? If the answer is yes, you are on the right track. But a mere website presence cannot guarantee success – especially in the age of instant information and social media. The far-reaching influence of social networks is redefining the way organizations interact and engage with customers—anytime, anywhere. Traditional marketing strategies are being reshaped by emerging technologies and the power of social, underlining the need to keep pace with the changing needs and preferences of your customers.

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An engaging social media presence—on sites like Facebook, Twitter, Instagram— gives your business an opportunity to connect with your existing and potential customers. It opens up new channels of communication with them and facilitates promotion of products, services and offers. An effective social media marketing strategy can therefore help you boost your bottom line as well as brand image.

Here are a few things you need to keep in mind:

Follow the plan: You must get your plan ready before you execute it. In 2016, if you are planning to use social media to reach more people, you need to employ some innovative strategies. On social media, things change rapidly. Strategies that were a success in the previous years may not work for the next year. So your social media plan must allow for flexibility and quick response.

Quantity Vs Quality: It is not the quantity of your posts that makes your social strategy a success. In order to be effective, you don’t need many posts; you need posts that readers can connect with or respond to. More than the number of posts, focus on the quality of the messages that reach your audience.

Target community: Expanding your social media presence ensures you engage more with your customers. Focused social media marketing can widen your reach if you pick the right community to deliver the right message.

Competition analysis: To consistently innovate new strategies for communication on social media, keep an eagle eye on your competitors. Observe them closely to benchmark your performance and be ready for the next innovation.

Media Spends: Majority of businesses now have a social media presence. It is vital to be visible in the crowd as the competition intensifies to deliver the most engaging tweets and posts. To make sure that your content reaches the right audience, media spends are important. Organizations need to allocate a good-sized budget for media spends for effective social media marketing.

Social on Mobile: People consume the maximum content through social media. The widespread proliferation of mobile is the cherry on top. Mobile has ensured that people have higher-than-average presence on social media, creating a growing captive audience for marketers. People can now access content wherever and whenever they want. Yet, attention spans have reduced, so you need to make sure your marketing message is conveyed through the right channel, to the right audience, quickly and effectively.

In a connected world, your customers are closer to you than you imagine. With the emergence of newer social media platforms (Vimeo, Peach, etc.), starting the right conversations with your target audience is only a matter of devising the right social media strategy. The sky is literally the limit for social marketing—provided you can leverage the opportunity!

 

Social Media Marketing For B2B Companies

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- Mansi Priya, Marketing, Trivone Digital

In the increasing era of social media the world is getting small. Companies are able to interact with their consumers worldwide through the platform of social media. Brands establish a strong relation and maintain brand loyalty through these platforms. Then why should B2B companies avoid social media?

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There are myths that close the doors for social media for B2B marketing. Many B2B marketers feel that social media is not the right platform for their company or their target audience don't use social media. Some feel that social media is only for young people. These are some of the myths that keep marketers of B2B companies away from social media. 

In today’s era of rapid changes in digital marketing and presence across social media, B2B marketers can’t go very far with traditional methods of digital marketing. Social media is one channel, which can prove to be loyalty builder for B2B businesses. Social media enables B2B companies to feature their credibility and frame a reputation in competitive markets.

By using social media platforms B2B marketers increase the exposure of their company, increase the traffic for their digital marketing campaigns, develop loyal fan following, generate new leads and improve sales. Social media can reduce the existing marketing expenses and provide a better insight to the marketplace. 

Some of the B2B businesses such as Dell, Ford, Microsoft Advertising and GE have done great work using social media platforms for their digital marketing campaigns. It is not necessary for B2B companies to be boring and stick to traditional digital strategies. Big companies have churned out great results with social media marketing. 

Social media marketing gives the marketer an insight about what their consumers are expecting. They can understand how the dynamics are changing, what are the upcoming trends affecting their consumers, how can they establish better relations with their consumers and many more such fields which cannot be accomplished using other digital marketing tools. Social media is an excellent platform to spread a good word of mouth. Good word of mouth helps B2B marketers to generate leads and encourage promoters. 

Digital has changed marketing trends so social media has also affected the current marketing. Social media has changed customer experience and their expectations. So to keep up with the changing trends and keep your customers’ faith B2B marketers should not skip social media marketing in their digital marketing. 

Expanding Business Through Social Media

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- Mansi Priya, Marketing, Trivone Digital

People used social media to interact with friends and relatives. Now they interact with brands and companies through social media. It is a great tool for organizations to promote their websites and to keep new and existing customers chatting about their business.

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Social media marketing is attaining new heights to promote businesses. The number of SMEs is increasing and so is their marketing strategy. A report states that out of 10 SMEs, 8 use social media for their business to drive growth. Many B2C marketers attain their customers through Facebook. Majority of the luxury brands have a presence on Pinterest which increases their sales and increases user engagement. Majority B2B marketers connect with organisations and do business through Linkedin. Celebrities have fan following through twitter, even US President just logged in twitter to connect with his countrymen.

Social media lowers many geographical barriers creating a much broader spectrum of people to target. Social media profiles and content can be seen and shared from anywhere on the planet, thereby offering businesses significant opportunities to increase brand awareness and engagement. There are many successful campaigns on social media for companies like Oreo, Red Bull http://www.jeffbullas.com/2014/03/24/6-brands-that-will-have-you-rethinking-your-social-media-marketing-strategy/

Businesses must therefore utilise social networks to enhance their interaction with a broader audience in diverse locations. If businesses wish to optimise their digital marketing, a move towards social media is essential.

How to create the right hashtag for your campaign?

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- Prachee Shukla, Program Manager, Trivone Digital

If you are a social media strategist, community manager, or whoever it is that devises hashtags for brands/campaigns, you know that one day you are going to die, just like the rest of the world. Your tombstone in all likelihood may read, ‘Here lies a brave person who dared to hashtag!’ What’s the point, you ask? #Hashtag such that all of digital world remembers; maybe not. Just #Hashtag well!

Before you get to ‘Which #Hashtag?’ you may want to understand ‘Why #Hashtag?’ in the first place. To put it simply, it’s the best way to organize and categorize information on Twitter while also making it easily discoverable in Twitter Search.  Also, if you prepare those dreaded social media reports, hashtags make your life easier.

Here are 5 things you may want to keep in mind, the next time you “brainstorm” for a hashtag:

1.     Start with a word cloud. Write the primary word, you know should be a part of your hashtag. Follow it up by writing down secondary words associated to the campaign / primary word. This will help you understand what you want people to talk about through your hashtag. E.g. are you live tweeting an event or a show, launching a new product in the market, hosting a chat etc.?

2.     Best practices suggest no more than two hashtags per campaign / activity. You don’t want people to get confused about the conversation threads they should be jumping into. If you are running a contest, however, you may want to add keywords like #Contest, #ContestAlert as sub-hashtags so that your tweets reach out to the right people. Don’t overdo it though with #YouCanWin, #YayContest, #GoldDiggers etc. else people might start marking you as #Spam.

3.     K.I.S.S. yes, yes, a 90s joke! But, Keep-It-Simple-Stupid, always! Hashtags that are long and complicated to read or understand or spell require more effort, which basically means, ‘imma-gonna-be-the-only-one-tweeting-about-it’. No seriously, when was the last time you saw a brand tweet with #ARoseByAnyOtherNameWouldSmellSweeter? A hashtag beyond 15-20 characters is a sentence not a keyword! Ideally, entertainment brands that have a movie premiere on their channel can go with something as simple as #<MovieName>On<Channel Name>. If the movie name is long, use its acronym.

4.     Can you come up with tweets that build conversation around the hashtag you just created? No? Stop staring at your feet then, drop that hashtag and create a new one! You should be able to craft at least 10 original tweets with your hashtag before you actually expect people to contribute to it. A typical break-up would be 5 sample tweets and the corresponding replies you would expect from your audience.

5.     Finally, did you look up if the hashtag you painfully crafted does not already exist on Twitter? No? *Fistbump*

There really is no set formula to help you create the perfect hashtags. While you may hit gold more often than not, sometimes it could take you hours if not days to come up with something appealing. I’d like to leave you with something a wise woman once told me, ‘If you’re a brand, do not create a hashtag when in a hurry’ else you might end up with #ShamedInSydney. And you know what happens next… it will not only blow your mind, but also the lid of the internet! #HappyHashtagging.