Category Archives: Infographics

Make Your Content “Seeable”, Not Just “Readable”

- Mansi Priya, Marketing, Trivone Digital

If you are struggling to obtain results from your content marketing efforts, it’s time to power up and take your content marketing to the next level. Today, words are not enough to keep customers and prospects engaged. Whitepapers are no longer the secret to inbound marketing. Visual has become the new norm.

Content, especially marketing content, is not just something one can read and understand; you would be no different from newspapers that have content people consume at will. To engage prospects and customers, content should be able to connect with them, address their issues, concerns and challenges. When your content descends into the battleground of your prospective clients, it becomes immediately relevant, engaging and of significance.

Using the right tools, you can speed up this process. Light the fires around your content strategy by effectively utilizing visual content— infographics, videos, GIFs, memes and much more. Get creative and bold—show your customers and prospects ideas instead of telling them. Make your content more “seeable” than just readable.

Word-heavy content can easily kill interest. Break the monotony of plain text. Make the content light and consumable by using images to simplify complex concepts and ideas. Clients and prospects would find it 10x more attention-worthy and easy-to-follow. To connect effectively with your target audience, build a strong story and tell it with images, comic strips, videos or memes.

The more the images and infographics in your content, the more shareable it is on digital platforms, and higher the chance of it going viral.

So focus your efforts on making an impact with the content you have: To reach your audience, keep it short on text and high on visuals!

Video Marketing : The Essential Element Of Content

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- Mansi Priya, Marketing, Trivone Digital

Standing out of the crowd and create a marketing campaign out of the box has always been a challenge for a marketer. In digital campaigns content should appeal visually and be retained by customers. So the digital marketer has to brainstorm, on creating methods to leave a strong impact on the readers. In the era of digital transformation and data available in your palm, an essential element to impress the reader is video.

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Today when people are too busy in their life, with lowering patience levels, digital marketers need to grab the attention of the target audience. Video Marketing is an extension of text content marketing, but it serves as an alternative medium for businesses to convey their message. Through videos marketers can reach a wider audience and get more exposure to their message. Watching video is less time consuming and creativity of audio-visual clipping leave a good impact on the audience.

Videos are a big hit on social media. They give customers quick overview of product/service without involving them to read detailed text information. The involvement time of the customer is reduced and makes it interesting for them. 

To tap the upcoming audience, which is comprised mostly of millennials, marketers should understand what impacts them best. David Shing, Digital Prophet at AOL, says that Gen Y consumers are “freaky for videos”. They like to spend their time on content. To make the content consumption interesting for them, use of videos is important.

As marketers put more emphasis on storytelling, to make an emotional connect with the customers, showing a video is like a cherry on cake. This enables to build strong connectivity with the customers. Videos enable strong storytelling in short yet memorable way, which viewers can enjoy and marketers can analyse.

We can imagine the future of videos. After tremendous success of You Tube in so many years, people started sharing videos on social media sites such as Facebook and Twitter. This practice became so common that Facebook opened doors to video creators. Earlier this year, Facebook announced that, its video uploads would be having embedding on other sites. Now Facebook is attracting major video creators to the social network and making it more dynamic for its readers.

Thanks to the technology tools, it has become easier than ever for anyone to create a video at minimal cost. It has become easy to capture the attention of readers by videos yet it is critically important to have an effective strategy. The consumption of videos has increased excessively on mobile. The technical plugins and resolution should be taken care of, to make the consumption easy for audience.

The Digital Marketer should not skip this essential element in digital campaigns to create strong impression on readers.

Visual Content : A Pivotal Tool

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- Mansi Priya, Marketing, Trivone Digital

It is easy for people today to find information on internet. But do we know what makes it difficult for them to find out what is relevant? In the busy lives people are looking for information that is relevant and makes their work easy & quick. To make it simple, one crucial part that needs to be considered in a content strategy is Visual Content or Infographics.

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How important are these infographics? 
For marketers infographics is a way to convey their message in just a picture with creativity, which their readers can glance through and get a solution for their problem. It is an important tool in teaching, in business, in giving inspiration and in presenting information. As much as 97% of marketers are using social media for their businesses and out of these, 92% have acknowledged the importance of this tool.

It is not just one person who is trying to deliver his/her message, there are thousands of people who are trying new ways to do the same. So this makes designing an infographic a strenuous task. The challenge is to make your information delivery process attractive. Make your message visually appealing and convey the message with right pictures and graphics. One has to dig deep into the topic and think creatively to deliver the message in a very unique way and outshine the competitor.

It is very easy for the readers to go through images, less time consuming and interesting for them. The message delivered by an infographic is retained by the reader for a longer time. It provides readers the benefit of improved content and makes data processing easier. 

Use of infographics enables the reader to engage with the information being delivered. The creativity involved in an infographic makes the information more appealing to the reader. It shows the valuable ideas, grabs the attention of the reader and easier to understand. By reading pages and pages of words the readers might get bored and turn away, but infographic lessens the boredom and awakens their interest. It delivers information more quickly which is retained by the readers.

We can say that infographics simplify the communication, clarifies the message and makes the communication material compelling and attractive. If you are missing out this tool in your content strategy then think again. Whether an infographic is a huge hit or not, it is always a sound investment in content marketing. As technology continues to progress, more interactive infographics and visual content can come up. This brings an additional layer of engagement to content, which is “snackable” to the readers and retained by them for a longer time.